Public Relations covers so many different bases. PR professionals have to constantly balance multiple different hats in order to keep a client, as well as the public, happy.
One of my favorite sides to PR is the social media side. With our ever-changing social media scene, there’s always something new to learn or a trend to follow, and 2017 will not shy away from that. So, if you’re like me, then these 9 social media trends (from communicator Arik Hanson) are going to be at the top of your list to keep an eye on:
- Less is the new more (less words, less often)
- The all-video newsfeed could be a reality (including gifs)
- Instagram will lose its “cool” factor (most people using it now, ads take away from the experience)
- Live videos will lead to deeper brand engagement (and more top-of-mind thoughts)
- The emoji heyday is over (most times, they don’t draw as much attention anymore)
- LinkedIn Publishing will help close the gap between employees and company leaders (it humanizes executives instead of just being the people lurking in the corner office)
- People will rely on third-party vendors to create podcasts (podcasts are gaining some momentum and take certain skill set most companies don’t have in-house)
- More Pinterest, less Snapchat (no solid metrics for Snapchat, and Pinterest offers direct links for better results)
- The year of the 360-degree photos (creates deeper user experience and almost like virtual reality, without all the equipment)
Bri Car 